Users will soon have a fresh option that allows them to cut down on the quantity of AI-created media appearing in their timelines. This initiative comes as the service disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This advancement comes amid a increase in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A large amount of this content is classified as “AI slop”, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to science explainers, and we want to provide users the power to increase or decrease of that, according to their own likes,” said a company executive.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its app tagged as AI-generated. Overall, in excess of 100 m media items are submitted to the service every day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” option in the app and selecting the AI content topic. Additional categories that can already be adjusted under the tool include politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige content makers to label convincing artificially created content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will now add an “AI-made” watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to stop users from trying to bypass the tagging system.
Educational Initiatives
TikTok is also introducing a $2 million AI literacy fund for experts and institutions to produce educational content about ethical AI use. This project will support charitable organizations focused on training computer science.
Moderation Strategy
TikTok has supported its content review process, following discussion over proposals to cut jobs for hundreds of safety staff in the United Kingdom. It is planning to cut 439 jobs in its user protection division in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official explained that people-led review would continue to be important, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by humans. The platform announced a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”
